- FinTech

1 Sep 2021

A successful candidate must possess a bachelor’s degree in marketing, advertising or a similar field and at least 1 year experience as an affiliate marketer. Some companies accept candidates without a degree, but with at least 3 years direct experience in affiliate marketing and at least 1 year managerial work experience. Our company OSI Affiliate Software has created an in-house affiliate software and I think this video will be very helpful to our clients, so I will make sure to reference the video and your site. A lot of people think they can get an affiliate software and then set it up and forget it, but this is not the case as you have indicated in your video. Once you have setup an affiliate program, the work now begins to manage your affiliate program and make sure it is successful. Using affiliate programs at all stages of the buyer journey – from discovery to ongoing customer engagement is the key to affiliate program management.

Apart from these technical skills, affiliate managers also should have good communication and people management skills. This is important as the majority of an affiliate manager’s role involves communicating and dealing with different partners to drive results. Below we have also mentioned the 5 main marketing and sales skills that help with an affiliate manager’s job.

affiliate program manager

This is a FREE resource of mini pieces of training and lessons that Impact.com has developed to help its clients launch affiliate programs within their platform. They help brands utilise the full functionality of their technical stack to gain momentum and plan their program strategy. When it comes to building an affiliate marketing program, we have the definitive guide to success from finding the right affiliate to scale. Include information on what and where to share, how to utilize the portal, recommendations for seeing success, and more.

Affiliate Managers – Definition and Function of an Affiliate Manager

We provide full outsourced management of both affiliate marketing programs, and influencer marketing campaigns. It offers a unique perspective to affiliate program managers on how to level up their performance and partnerships to build better marketing strategies and drive incremental revenue for their businesses. Having over two decades of affiliate program management under my belt, I realised that there was no university of affiliate program management courses out there.

affiliate program manager

However, we guarantee that our affiliate marketing establishment will give you regular updates on the latest trends and work closely with you on incorporating this information in your advertising. The affiliate marketing industry is constantly evolving, and training courses can help affiliate program managers stay up-to-date with the latest trends and techniques. Affiliate managers are responsible for managing an affiliate program from end to end for an online affiliate advertiser or merchant. Their basic functions range from recruiting new affiliate partners to the program to finding different ways to increase the performance of the affiliate marketing channel. This is the act of overseeing several marketing channels and running reports on a 360-degree view.

Affiliate Program Manager (Global Sales Position)

Achieving this yourself can be a challenge though, so outsourcing your affiliate program management may be the best solution. Companies that specialize in this area have professional affiliate program managers and network program managers, who are well qualified to attract and oversee advertisers in an affiliate program. To become an affiliate marketing manager, you need a bachelor’s degree in marketing, advertising, communications, or a similar field.

  • Ask the prospective manager the number of programs managed by each manager in the organization.
  • Reputable program management companies will handle all aspects of an affiliate campaign, including finding suitable affiliates, vetting their sales and paying them.
  • She prides herself on reverse-engineering the logistics of successful content management strategies and implementing techniques that are centered around people .
  • Below we have also mentioned the 5 main marketing and sales skills that help with an affiliate manager’s job.
  • This is why it’s become one of the most popular forms of marketing and continues to grow year on year.
  • If you are a smaller business, TOF affiliates (think influencers, bloggers, podcasts, etc.) that create the most value for consumers are your best bet.

A newsletter is part of a proactive manager’s toolbox, and some of that monthly content will come from the merchant. Merchants need to know how the program is performing; affiliate program management is about results, and reports must be presented. We can manage affiliate technology to help you get the best results. Our affiliate experts have years of knowledge under their belt from setting up these systems for our many clients. We’ve carefully crafted our affiliate marketing program from all the experience we’ve gained over time to deliver you quality products and services. You might be someone looking for an alternative to Kayan Solutions because they could be working with your rivals.

Affiliate Management vs. Affiliate Marketing

An affiliate manager is responsible for the success of an affiliate program and will assist in the management and scaling an online business. They should derive a plan to help recruit affiliates, manage affiliate promotions and negotiate deals between the affiliates and their clients. At Advertise Purple, our affiliate managers are key employees that usually has between 5-10 years of experience inaffiliate managementwhich means they know exactly how to manage your channel. Our account managers will work with you to learn your business model and develope the right strategy to achieve your business goals. They also liaise with third-party networks and handle media buying if that’s part of your strategy. Your affiliate manager is also responsible for generating insightful reports and can provide digital marketing consulting services to help your program improve.

affiliate program manager

Email, contact forms, Facebook or Slack groups, forums, even publishing a Skype contact name, makes an affiliate manager accessible to busy affiliates. There is more than one way we can set up an affiliate system for you. Our experts will take a detailed look at your business and tailor our strategies to your company. We understand that each industry has varying target audiences, which is why we learn about each affiliate and who they attract. For example, a member of our affiliate program specializing in teaching fitness is more likely to have an audience interested in purchasing exercise equipment.

affiliate program manager

Keep affiliates motivated during long purchase cycles by offering a reward for more than one event. For example, configure an initial commission of a lower amount for a new lead in your pipeline and a secondary commission of a higher amount when the new customer affiliate management system completes the sales cycle. For relationships you’ve established with existing affiliates, auto-enroll them into your program to make participation turnkey. It’s no surprise that by 2020, U.S. affiliate marketing spend is expected to rise to $6.8 billion.



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